FX Network Bumper_Student Project

This 12- second bumper for the FX Network announces the upcoming American Crime Stories season in which the docudrama titled the Assassination of Gianni Versace. American Crime Story, The Assassination, of Gianni Versace premiers Wednesday January 17 on FX. The bumper designed includes elements which mirror the Versace brand and the essence of a crime drama.  These key elements are the Versace logo, the title font will mimic the custom typeface designed specifically for the company, and the color palette for the promo will include blood red and metallic yellow gold and the FX logo.